Comprehensive website audit from every angle
Website health check is a guarantee of its reliability
Get a step-by-step plan for conversion improvement
How can you make your products sell better? It is not an easy-to-solve problem. Here you need more than a regular piece of technical or design advice. To make the best of it and get a clear understanding, what you need to work on, an ecommerce expert should take a critical look at your store. All the website pages, CTAs, overall design, on-site and off-site SEO, backend functionality and all other website components should be analysed. Only after that, a professional QA engineer will be able to share an insightful comprehensive website audit.
At BelVG, we care about our customers’ success no less than we care about ours. If our customer is somehow unsure what measures should be taken to boost conversions, increase website visibility or decrease bounce rate, we are always here with professional advice built on our expertise and critical analysis of a given website.
Here is what website audit consists of:
#1 Check the Magento codebase for possible problems
To manage a comprehensive back-end audit, it is necessary for us to get access to your server (SSH and GIT), as well as the login information for your admin panel. After that BelVG developers dive into your webstore code to analyze it and evaluate:
- the quality and cleanliness of your Magento code
- changes made
- installed extensions
- compatibility of third-party plugins with Magento;
- extension versions
- caching processes
Since the codebase of your webstore isn’t set in stone, monitoring code changes is important. An extensive review of changes shows the true quality of code and allows for identification of weaknesses in the development process. Knowing the entire history of a webstore’s code means establishing the causal link between implemented changes and their effects. An audit gives us the opportunity to predict potential errors and solve them before they appear. Before any audit, it is crucial that you do your webstore backup.
#2 Audit all the installed extensions
As the functionality of a webstore increases so will the number of extensions that are installed. This correlation is clear and every merchant working with Magento knows that. But not all business owners are aware that running a growing number of built-in plugins may cause performance issues. Why does the webstore run slowly? Why doesn’t an extension work properly after installation? These problems shouldn’t be an issue when using the latest version of the extensions produced by a company. However, in most situations, that isn’t the case. The best thing to do is to review all of the extensions your webstore has. With its team of certified extension developers, BelVG will audit the installed modules and professionally test their compatibility with Magento.
#3 Do a detailed review of all custom extensions
Having a tailormade extension that meets your needs precisely seems like an essential part of a high level approach that distinguishes your webstore from other competitors. It may actually cause more trouble than it’s worth. BelVG reviews the code and performance of custom third-party extensions to make sure they work properly and do not have a negative impact on your webstore performance.
#4 Conduct a survey of server architecture and logs
You can update your webstore and all of its extensions to the latest version. You can try all sorts of techniques to optimize your webstore. All of these methods will fall short if you ignore server architecture. BelVG provides clients with a comprehensive review of server performance. We will take your PHP and MySQL versions into account, as they also influence webstore performance and security. Our clients receive information detailing how their server is set up, how its folders and files are structured, what permissions it needs, and how all of these indicators affect the webstore.
#5 Review website theme and front-end assets
#6 Run a performance review
Loading speed is a key factor of excellent webstore performance. The faster your webstore operates, the more likely it is to reach the first page of a Google search and draw in new customers. The loading speed depends on multiple factors:
- Server performance
- Cache and reindex settings
- Images optimization
- Code quality
Having experience with a broad range of ways to improve the performance of Magento webstores, BelVG is able to provide effective solutions for all of its clients.
#7 Assess security patches and known vulnerabilities
No one wants their webstore to be vulnerable to security issues and easily hackable. Security is the number one concern for an e-commerce website as customers share sensitive payment information when purchasing products. Magento works hard to make its platform as secure as possible. That’s why patches are developed and presented to clients on an ongoing basis, making it easy for webstore owners to keep up with the newest editions. How secure is your webstore? Have BelVG check all of your installed patches to get in-depth analysis that will fortify your webstore security measures.
#8 Review all other integrations
An e-commerce website is a complex mechanism with hundreds of installed ready-to-use programs, custom extensions and third-party integrations. As there are no out-of-box solutions suitable for all businesses and markets, such installations are a vital instrument in the process of webstore development. With BeIVG you can test payment, shipping and made-to-order systems integrations and learn how they influence site performance.
#9 Final results
Are you interested in receiving a detailed report that will change the way you view your webstore? BelVG delivers a detailed review of webstore health to its clients and provides them with multiple recommendations for improvement.
Chief Energizing Officer, Lykki