One-stop shop for trendy fashion at great prices.

AMIClubwear is an online retail store based in one of the American fashion capitals – Los Angeles. The current CEO Yang Yang founded the company back in 2007. It specializes in selling women’s clothing, including plus size, swimwear, and shoes at affordable prices. AMIClubwear is also famous for being the first brand to start using the term “clubwear.” Having over 7000+ different shoes in stock, it is one of the leading brands in the women’s footwear industry. Over 90% of the company’s employees are women, and AMIClubwear rightfully describes itself as “a positive place for girls.” It promotes a body-positive attitude and works on making all women feel comfortable with the way they look.


Magento Integration


Top-level user experience is the number one requirement for ecommerce websites, especially when we are talking about the highly competitive fashion and clothing retail segment. Beautiful and stylish website design alone is not enough to win customers. When working with AMIClubwear on Magento website development, BelVG team put the needs of the company’s customers first and integrated Swiftype site search. This world-class search solution allows our client to deliver relevant results for all queries and to provide improved user experience for customers. We also took care of website managers by integrating Akeneo PIM into Magento 2 to streamline the products management process.


Custom Magento Development


With thousands of products in the catalog, the warehouse management system is what every website owner needs to ensure smooth online store operation. Providing clients with a wide range of goods, AMIClubwear was looking for a trouble-free tool that would meet all their requirements and at the same time be compatible with Magento platform. The custom solution designed to fulfill the client’s needs turned out to be the perfect decision. Knowledgeable BelVG developers used AMIClubwear requirements as a guide, creating a warehouse management system from scratch and integrating it into Magento. This challenging task allowed us to have an exciting development experience and to provide AMIClubwear with what they needed.


Magento Speed and Optimization


The faster, the better. This is the main slogan of successful ecommerce. Following the latest search engine requirements, AMIClubwear set its online store speed and optimization as one of the main development goals. Working in ecommerce for over 15 years, BelVG knew exactly what to do to achieve this aim. Both back and front end developers were involved in the optimization process. Together they improved the caching process, minified JavaScript, optimized numerous uploaded images, and implemented lazy load. We also tested all the installed Magento extensions and ensured their compatibility. This allowed the speeding up of the AMIClubwear online store significantly and earned them more customers.

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