The World’s largest online retailer of streetwear.

Karmaloop is an online retailer specializing in urban fashion and street culture, offering hundreds of various styles and brands that are in demand in today’s street fashion. An American entrepreneur Greg Selkoe founded it in 2000. The idea was to provide consumers with a wide selection of hard-to-find brands of street-wear. As an ecommerce business, Karmaloop has extended to a number of web stores, consisting of MissKL, PLNDR, Brick Harbor, Kazbah and even an online TV “KarmaloopTV”, created in collaboration with Katie McEnroe, a former president of AMC and music producer Pharrell Williams. Today’s Karmaloop is among the world’s biggest streetwear retailers, which sells apparel and footwear, accessories and more. The company’s target is to sell to the “Verge Culture”, the first generation referred to as “raised on the internet” typically between the ages of 18 and 34.


Migration to Magento 2


Being a fashion and street style retailer means always to be on the top of current trends. Karmaloop owned a custom .net webstore that was far from perfect and from up-do-date market requirements. The company decided to launch a modern, stylish and productive webstore and chose Magento 2 as the most suitable platform for this purpose. The main requirement was to manage the migration whilst saving all the data, such as products, orders, users and their login information. BelVG had already worked with Karmaloop’s parent organization Shiekh Shoes. As the cooperation was fruitful, Karmaloop decided to emulate this experience and chose us to develop their new webstore.


Magento Integration


Being a part of Sheikh Shoes family, Karmaloop aimed to bring on board various new integrations. All of them should improve the customers shopping experience and expedite the work of the webstore manager. To achieve these goals, BelVG implemented several services, such as Nextopia to improve the search process and Justuno to increase conversions. As high-level security was the aim for Karmaloop as well, we used PerimeterX to protect the webstore against web scraping and bot attacks. To integrate the Karmaloop store to the business evenly, BelVG inbuilt RetailOps ERP system and customized it to work with the Magento platform correctly.


Magento Speed and Optimization


The target audience of Karmaloop is young and modern people. Webstores which are slow and outdated are not what trendy people are looking for whilst shopping online. As Karmaloop understood perfectly how much it will cost every extra second of webpage loading, BelVG were tasked to optimize and speed up the Magento 2 website. Our professional development team successfully met this challenge. We not only speeded up the catalog performance, but also optimized the registration procedure by adding an opportunity to login with Facebook and a simplified checkout process to make the webstore usage more convenient.

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